About

“Thank Zeus our first president’s namesake city doesn’t have the juice of the M.I.A.,
’cause otherwise, D-Up might not be here bringing all of our party people to
life…Sometimes it pays to go where go-go has gone, and where all good parties
end up — with a DJ named D-Up.”

- Miami New Times

“…We’re more interested in what D-Up’s been doing for us lately. And if the rad mix
delivered in his just-dropped Rare Form: Live at Mokai! is any indication, he’s doing
much more than even we expected…The wild ride of killer sides is enough to make
us forget all our troubles and get absolutely happy. And isn’t that what party music’s
all about?”

- Miami New Times

“Rock to the sounds of DJ D-Up who fills the lobby of the Delano with his infectious beats and master mixes. Enjoy the unique mash ups that have made this DC native nearly famous!”

- South Beach USA

“If you’re mourning the closing of the Kickballers store…you can settle in with DJ D-
UP (Diallo Sharif), a DJ and sneaker head who was part of the shop’s team and
could also be found spinning hip-hop. Known for serious underground hip-hop
selections, he can also toss up popular club sets that bounce between dance, rock,
’80s, electro and dancehall reggae.”

-Washington Post

With stellar technical ability and a vast knowledge of music, DJ D-Up (formerly Diallo Sharif) truly is party-rocking at its finest. By combining hip hop “turntablism” and house style mixing, D-Up brings forth a unique approach and creates an undeniable energy, keeping party goers begging for more. Notorious for annihilating dance floors, D-Up  incorporates all types of music into his action-packed sets, including hip hop, house, electro, rock, 80s classics, reggae, exclusive remixes and more.

Currently, D-Up is the Saturday night resident at Miami Beach’s legendary Delano Hotel - a position he’s held for the past two years. D-Up also holds down Thursdays at Miami Beach’s Shore Club, in their infamous Red Room. “Flashback Thursdays” recently enjoyed a feature in Haute Living Magazine. Additionally, the Jamaican bred and Miami based DJ has demolished dance floors at some of Miami’s top venues, including The Florida Room, Klutch, Mokai, W Hotel (Ft. Lauderdale), LoveHate, The Vagabond, White Room, Art Basel (annual event), WMC 2008/09/10 and much more . D-Up is also one of a handful of DJ’s who plays top-tier events for the ever-so-exclusive Scratch DJ Academy. His skill, unpredictability and knack to amaze crowds has led him to perform at countless events for high-profile and industry-leading companies such as MTV, B.E.T., ESPN, Seventeen Magazine,  AVP/Pro Volleyball Tour, SAKS Fifth Ave., Vans and Adidas; not to mention D-Up was hand-selected to be Royal Caribbean’s Guest Celebrity DJ aboard the largest cruise ship in the world, touring the Caribbean Islands. Following a noteworthy tour, D-Up was once again hand-selected to be the Celebrity DJ for ESPN, Redbull and Royal Caribbean’s Superbowl 2010 Weekend as well as Norwegian Cruise Lines’ Guest Celebrity DJ, touring New York City, Orlando and the Bahamas. Additionally, D-Up has also performed at events sponsored by leading and progressive brands such as Grey Goose, Scion, Red Bull, Gucci, Ed Hardy, Tiger Beer, Rinse Magazine, WeSC, Skull Candy and more.

Showing and proving at such world-class venues and events has led D-Up to be featured in a variety of publications, including numerous features by the trend-setting Miami New Times, as well as by other top media outlets, including The Washington Post, The Washington Times, NBC/NBC4.com, Haute Living Magazine, The Broward/Palm Beach New Times and countless online publications, notably including many features in the wildly popular dance music blog, Hipster Overkill. Indeed, upon featuring his “Live at Mokai” mix CD, the Miami New Times had to admit, “he’s doing much more than even we expected.”

Before Miami, D-Up grew to iconic status in his hometown of Washington, D.C., performing over 200 shows a year at D.C.’s finest and most exclusive venues. Additionally, D-Up was the go-to DJ for parties hosted by the Washington Redskins Cheerleaders and at his residencies, D-Up performed countless times for touring artists such as Jamie Foxx, Justin Timberlake, Christina Aguilera, as well as hometeam favorites, The Washington Redskins, The Washington Capitals, The Washington Nationals and the list goes on. While in D.C., D-Up also founded the much beloved and cutting edge sneaker/skate shop, Kickballers. With a worldwide following and top tier accounts with preeminent brands such as Adidas, Reebok, The North Face, Burton, Etnies and more, D-Up significantly furthered his presence in the industry.

In addition to putting in work at the clubs, D-Up is also the live-show DJ for the critically acclaimed Miami based hip hop MC and Harvard grad, Black Bobby. The two have founded and launched the independent label/entertainment company, SQUARE BIZ and, with Bobby, D-Up has performed shows alongside numerous local and internationally esteemed talents, including CNN’s N.O.R.E., A.Z., Cormega, MAYDAY, and Miami electro-funk duo Afrobeta. Hand selected to be Black Bobby’s DJ and host/mix Bob’s now-classic debut mixtape, Phat Kid Tendencies, the duo recently enjoyed an applauding feature by Miami’s #1 indie music shop, Sweat Records.